Reward Tier Architecture
Pricing Psychology for Maximum Funding
Your reward tiers are your product's pricing page. Most founders price on gut. The campaigns that maximize average backer value price on data — and this book gives you that data.
The difference between a campaign that funds at 100% and one that funds at 400% is often a single reward tier decision.
Reward tier design is the most underestimated lever in crowdfunding. Too few tiers. Too many. Prices that feel arbitrary. Early birds that create permanent price anchors. Add-ons that cannibalize tier uptake. The mistakes are systematic — and so are the solutions.
Reward Tier Architecture is the pricing framework for crowdfunding campaigns — built from 5 campaigns, backer data from thousands of pledge decisions, and the tier structures that consistently maximize both funding velocity and average backer value.
U is for Urgency. Urgency is the psychological engine inside every high-converting reward tier structure. Reward Tier Architecture shows you how to build it without gimmicks.