The European Hardware Launch Guide
EU regulations, VAT complexity, and fragmented markets make hardware crowdfunding structurally harder in Europe than almost anywhere else in the world. This book exists because the American playbook doesn't port cleanly — and EU founders deserve one written for their reality.
N is for Narrative. The narrative EU founders have been given — that you need a US entity, a US bank account, and a US address to run a successful campaign — is partially true and mostly wrong. This book will tell you which parts are true, which parts are myth, and how to build a campaign structure that works from inside the EU.
Topics will include: legal entity structure for EU-based crowdfunding, EU VAT and import duty architecture for global backers, CE/UKCA compliance and how to document it on your campaign page, platform strategy differences (Kickstarter vs Indiegogo vs domestic platforms), and the EU grant and funding ecosystem that American founders don't have access to.
Written specifically for hardware founders based in Croatia, Slovenia, Germany, the Netherlands, Poland, and the rest of the EU who are building for a global backer audience.
EU founders face regulatory and logistical challenges that US-focused crowdfunding resources ignore entirely — VAT registration across multiple jurisdictions, IOSS compliance for cross-border shipments, CE/UKCA certification requirements, China-to-EU freight complexity, and hazmat restrictions on lithium batteries. Crowdfunding for EU Founders is the only book in the series written specifically for this context.
Crowdfunding for EU Founders is the European hardware launch guide — covering VAT, IOSS, CE/UKCA compliance, China logistics from Europe, hazmat shipping regulations, and the fragmented EU market landscape that kills EU campaigns before they ship.
IOSS — Import One-Stop Shop — is the EU VAT scheme for goods imported from outside the EU with a value under €150. For crowdfunding founders shipping from China to EU backers, IOSS compliance determines whether packages clear customs or get held at the border. Getting it wrong causes mass backer delivery failures.
Yes. Crowdfunding for EU Founders covers UK-specific considerations including UKCA certification (the UK equivalent of CE marking), GB customs requirements, and the implications of shipping separately to UK and EU backers from a single production run.
Yes. Crowdfunding for EU Founders will be enrolled in Kindle Unlimited at launch.